These days, you see aisles of natural and organic skin care, body care, cleaning, in every store- not just health and specialty stores. It's obvious the demand is fueled by consumer desire for healthier choices. But as a home business, is selling natural products a good business?
Organic personal care products market is growing at rapid pace across the world. Rising concerns for health safety, increasing green consciousness and growing consumer’s awareness about the hazards in synthetic chemicals have fueled the demand for organic personal care products. Source: http://www.transparencymarketresearch.com/organic-personal-care-products.html
From my experience as a top sales leader for a natural direct selling company for two years, I can tell you there's great interest in people buying the products as well as people looking to sell them as a home-based business.
#1 Product quality and value
With more natural and organic personal care products on the market, there's more competition. There isn't anything that can't be purchased online or through a retailer.
When I'm shopping for personal care products, I look for truly natural, non-toxic products based on the ingredients because that's important to me. But price is also a strong consideration. Price points matter even to people that can afford to pay more. Who doesn't want quality products at great prices. People that love natural and organic products are still going to buy them but they're looking for good prices. So prices do matter to your selling success.
#2 How to get started
There are multiple ways to sell natural and organic products. You can make them yourself and sell them on Etsy. You can join affiliate programs which are typically free. Or you can sign up with a home-based, direct selling company for a fee which comes with products, a website, and allows you to sell as an independent consultant for the company.
If you're considering a home-based business as an independent consultant with a direct sales company, here are important things to consider:
As I mentioned with personal care products, there's a big market with natural and organic products. You're going to have an easier time getting someone to try and hopefully switch over to your products IF the products you're selling is not only high quality but within similar prices to what your prospective customers are already used to spending. It's not easy persuading people to spend $28 on non-toxic sunscreen when they can buy similar organic sunscreen for half the price.
If the prices are affordable, it's a bit easier redirecting a customer's spending to your products. Prices do matter with customers because there are a lot of natural and organic personal care products on the market.
Think of yourself as a potential customer browsing online for products or shopping at your local stores. If I stumble on a website that offers products that I'm interested and the prices are reasonably priced with good shipping fees or free, I'm much more likely to buy. That's why Amazon is so successful!
Although there's great opportunity to sell natural and organic personal care products from home I would caution anyone thinking about joining a direct selling company to consider quality products, price points, and overall compensation/pay plan.
P.S. As a #1 team builder with the largest team in less than 2 years with a former company, I can help you achieve any level of success. My passion is working from home using internet marketing and teaching others to do the same.