If you're in a direct selling/party plan business and have not gotten online to market your business, you're missing out on a huge opportunity. I'm a huge fan of marketing my natural/organic direct selling business online because you don't have to rely solely on your friends and family to grow your business.
Marketing your business online, regardless of products or services, gives your business more exposure. You want to reach your potential customers wherever they may be.
In today's business, you need more than word-of-mouth sharing from your friends and family because it seems like everybody's online and being social through various social networks. The internet and social media offer a vast pool of leads if you're willing to invest the time to learn and apply the right marketing content.
More and more, I'm hearing people looking for a direct sales business that they can do online without doing parties. And they're looking for other ways to market their businesses in addition to doing parties.
So, is it possible to achieve success marketing your business online? Absolutely.
First, the higher the monthly sales requirements are, the more difficult it is to get those sales online, especially if you're brand new. You don't want to start spamming your Facebook friends to buy or join your business. Besides, Facebook has a policy against this and you could get your account banned if someone reports you. Same goes for Twitter or any other social networks.
The solution is to create content which can be in various forms such as ...
*Creating content through your blog.
*Sharing your blog articles on another blog related to direct selling or where your potential target market is most likely to see.
*Creating content from your social media participation.
*Every time you update your Facebook status, you're creating content.
You can mix it up because you don't want to talk only about your business. I'm more likely to share tips on organic/natural products and comment on a few updates that I want to connect with. Use these updates to post about your business, indirectly. "Super excited to spend the weekend in Phoenix and hanging out with my team!" or "I'm humbled but excited to be my company's #1 team sponsor". These are just examples so you get the idea. Your content doesn't have to be about your company.
In addition to online methods, remember to share your business offline, everywhere you go. There's a saying "always be networking". But I'd like to think of direct selling as a making friends business so I'm always looking to make new friends. The more people you know the better so it's a win-win.
Your turn. How are you leveraging the internet to build your business? Tip: leaving comments is a great way to get traffic to your website.
P.S. If you love natural/organic personal care products and want to learn how to build a home-based business online without doing parties or bugging people you know, email me: Janette firstname.lastname@example.org